What is emv card9/28/2023 ![]() This microprocessor chip is more formally known as EMV, which stands for: Europay, Mastercard, Visa. As a retail business manager, petrol store owner, or hospitality manager with a POS system, you're about to start seeing a lot more of these. Have you ever wondered what the little chip on the front side of your credit card is, which replaced the silver magnetic strip on the back? Laymen refer to it as just that-a chip. Read our guide to begin taking the appropriate initial steps towards compliance to ensure your business doesn't get fined and you don't miss out on EMV card customer sales. ![]() If you're a new or existing merchant without EMV compliance, we're here to help. Although the requirement was set for store owners to be EMV compliant years ago, (with an initial deadline of October 2015), Visa's generous extensions meant the legal requirement only came into play during April 2021.
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